Selling shoes through Facebook is all the rage these days. With over two billion active users, Facebook gives you access to a ginormous customer base who could be potential buyers for your sweet kicks.

Whether you’re just looking to make some extra dough by clearing out your closet on Marketplace or you want to build a full-on shoe empire, Facebook has got you covered.

In this post, I’ll explain how you can sell shoes on Facebook Marketplace, in Buy and Sell groups, through your own Facebook shop, and more.

I’ll also dish out tips to help your shoe biz thrive and the challenges you may face.

By the end, you’ll have the inside scoop on transforming Facebook into your virtual shoe store and taking your business to the next level. Let’s lace up and get started!

Benefits of Selling Shoes on Facebook:

Facebook offers several advantages for selling shoes online:

  • Huge audience – With over 2 billion monthly active users, Facebook grants access to a massive customer base for your shoe business. You can promote your products to a larger pool of potential buyers.
  • Builds trust – Having an established Facebook profile or Page shows buyers you are a natural person/business, not a scammer. This helps build credibility and confidence in your brand.
  • Get feedback – Facebook users actively engage with content so that you can get helpful feedback about your products through comments, reviews, shares, etc. This helps improve your listings.
  • It’s free – Unlike paid platforms like Shopify, you can sell shoes on Facebook at no cost using Marketplace, groups, or your Page. This allows you to test sales with little financial risk.
  • Easy setup – Facebook commerce tools are intuitive and easy to set up. You don’t need advanced technical skills to get started selling.

How to Sell Shoes on Facebook Marketplace:

Facebook Marketplace makes selling shoes quick and simple:

  • Open the Marketplace tab on mobile or desktop
  • Click “Sell Something”
  • Add photos showcasing your shoes from different angles
  • Write an eye-catching title and detailed description, including shoe size, brand, condition, etc.
  • Set a competitive price compared to similar listings
  • Select your location to enable local pickup
  • Choose your preferred payment method – cash, check, or Facebook Pay
  • Specify if you can ship or deliver orders
  • Provide contact details so buyers can reach you
  • Double-check all details before publishing your listing
  • Respond promptly to interested buyers and arrange pickup/delivery
  • Mark the listing as sold once purchased

How to Sell Shoes in a Buy and Sell Group:

How to Sell Shoes on Facebook

Joining Facebook buy/sell groups related to shoes lets you tap into communities of active buyers interested in your products:

  • Search for relevant groups about buying/selling shoes in your area or niche
  • Read group rules and answer membership questions if required
  • Once approved, create a post showcasing your shoes for sale
  • Include eye-catching photos, concise title/description, price, condition, brand, etc.
  • Engage promptly and professionally with interested members.
  • Negotiate deals and arrange local pickup/drop-off.
  • Accept payment via cash, check, PayPal, etc., based on your and the buyer’s preferences
  • Mark the post as sold once the purchase is complete.
  • Provide excellent customer service to build your reputation in the group.
  • Share your other listings and special offers to promote your business

How to Sell Shoes with Shipping in a Buy and Sell Group:

 If buyers in your Facebook sales group aren’t local, you can still sell shoes by offering shipping:

  • Specify in your post if you can ship orders
  • Calculate shipping costs based on shoe weight/dimensions and buyer’s ZIP code
  • Offer economical shipping options like USPS First Class or Ground to lower costs
  • Consider bundling orders to provide combined shipping discounts
  • Require payment before arranging shipment – via PayPal, Venmo, etc.
  • Only ship to verified PayPal addresses to protect against scams
  • Package shoes securely in a box with bubble wrap/paper to avoid damage
  • Craft using a tracking number so you and the buyer can monitor delivery
  • Provide delivery timeframe and share tracking info with the buyer
  • Refund if shoes get lost/damaged during shipment
  • Ask the buyer to confirm receipt once delivered before releasing payment

How to Sell Shoes in a Shop on a Facebook Page

Adding a shop section to your Facebook Page creates a customizable online storefront:

  • Create or use your existing Facebook Business Page
  • Go to “Settings” and select “Shops” to set up your shop
  • Choose a shop cover image and profile picture to brand your shoe business
  • Add shoe products, including title, description, variants, pricing, photos, etc.
  • Select preferred payment methods – PayPal, credit card, etc.
  • Choose shipping rates and specify if you offer local pickup.
  • Set up Facebook Pixel to enable ads and track conversions.
  • Enable automatic messaging to provide order information to buyers instantly.
  • Publish your shop and share your Page to start promoting products.
  • Run ads targeted to shoe buyers to boost visibility.
  • Share shop details in relevant Facebook Groups as permitted.
  • Provide excellent customer service and quick fulfillment

Tips for Selling Shoes on Facebook:

Here are some suggestions for successfully selling shoes on Facebook:

  • Take appealing photos outdoors in natural light against clean backgrounds
  • Write detailed descriptions noting features, shaft height, heel height, materials, etc.
  • Price competitively based on condition and comparables, and consider offers.
  • Respond to all inquiries and questions promptly to provide good service
  • Ship quickly with tracking and share updates to build trust and reviews
  • Share shoe care tips and style advice to engage followers and prospects
  • Run regular promotions and sales to attract new buyers from your followers
  • Retarget engaged users with ads previous customers are a great source of repeat business and referrals
  • Ask satisfied customers to leave reviews to build credibility
  • Join relevant groups and pages to connect with more shoe enthusiasts
  • Stay on top of Facebook’s commerce policies to avoid issues

Challenges of Selling Shoes on Facebook

While Facebook provides a major e-commerce opportunity, some challenges include:

  • Competition – Lots of sellers mean buyers have many choices. It would be best if you had competitive edges.
  • Scams – Some bogus buyers will try to scam you. Take precautions with payments.
  • Returns – You may need to accept returns and deal with sizing issues. Factor this into costs.
  • Negative Reviews – You can’t please every customer. Respond professionally to resolve issues.
  • Time-Consuming – Managing listings, answering questions, and shipping orders take time. Streamline where possible.
  • Policy Changes – Facebook frequently updates its commerce policies. Stay updated to avoid violations.
  • No Customer Service – You’re on your own for issues outside the platform. Provide excellent service.

Is Facebook Marketplace Good to Sell Shoes?

Yes, Facebook Marketplace is a great place to sell shoes. It has millions of users around the world and it’s easy to create an online store with just a few clicks.

You can also add detailed descriptions about each pair of shoes along with images to showcase them better.

Additionally, you have access to customer reviews for your products as well as customer service support from Facebook in case any issues arise.

Furthermore, you can easily keep track of sales analytics and see what works best for your business when it comes to selling shoes on Facebook Marketplace.

How Do I Sell on Facebook Marketplace for Beginners?

If you’re a beginner looking to start selling on Facebook Marketplace, the first step is setting up an account.

To do this, click on the Marketplace icon in the left-hand menu of your Facebook homepage and then select “Sell Something”.

You’ll need to fill out some basic information such as your name, email address, location, and phone number before you can start listing items for sale.

Once you have an account set up, make sure that your profile is complete with a photo so people can recognize who they are dealing with.

It’s also important to be proactive about responding to inquiries from potential buyers so that they know their questions are being answered in a timely fashion.

Finally, create detailed product descriptions and take high-quality photos of what you’re selling – this will help give customers confidence when making purchases from you!

Do Shoes Sell Well on Marketplace?

Yes, shoes can be very successful when sold on an online marketplace. People are increasingly turning to online marketplaces for their footwear needs and this trend is only set to continue.

Marketplace platforms such as eBay, Amazon, Etsy, and Depop have all seen an increase in shoe sales over the past few years.

This has been attributed to a greater selection of shoes available as well as more competitive prices compared to traditional retailers.

Additionally, shoppers also appreciate the convenience of being able to purchase items with just a few clicks from wherever they happen to be at any given time.

With these factors working in its favor, it’s no surprise that selling shoes is becoming more popular than ever before on online marketplaces!

How Much Does It Cost to Sell on Facebook Marketplace?

The cost of selling on Facebook Marketplace is completely free. There are no costs associated with setting up a shop or listing items for sale, as well as no fees to pay when an item is sold.

However, sellers should be aware that Facebook does take a percentage of all sales made through the platform in order to cover their operational costs and maintain their services.

This percentage varies depending on the item being sold and can range from 5-15%.

How to SELL sneakers on Facebook


With billions of users, Facebook is a sanctuary for entrepreneurs to transform their shoe business.

Learn its built-in commerce tools, find engaging communities, provide excellent service, and Facebook can become the virtual storefront for your thriving shoe brand.


How much does it cost to sell shoes on Facebook?

It’s free to sell shoes on Facebook using Marketplace, Groups, and your own Page. You only pay applicable selling fees if you use Facebook Payments.

Do I need a business Page to sell shoes?

No, you can sell shoes personally through Marketplace and Groups. But a Page allows you to set up a proper online storefront and run ads.

Can I sell used and new shoes on Facebook?

Yes, Facebook allows the selling of both new and used shoes. Just clearly specify their condition in listings.

What if someone wants to return shoes?

It’s best to have a return policy allowing returns within a timeframe if shoes are unworn/undamaged. This provides buyer confidence.

How do I get paid when I make a Facebook shoe sale?

Facebook supports payments via Facebook Pay, PayPal, credit cards, and even cash on delivery. Choose the method that suits you and your buyers best.

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By The Sagor ChicChronicles

Hi, I'm Sagar. I am on this website working as a writer. And I share various fashion and shoe tips for men. I hope you enjoy reading my blog. Thank you.

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