The sneaker reselling market is booming, and you might wonder how resellers get their hands on so many pairs.

The answer lies in strategies, technology, and good old-fashioned hustle.

From leveraging limited releases to using advanced software, resellers employ various methods.

This section will delve into some of the most common tactics sneaker resellers use to stock up on high-demand footwear.

7 Ways Sneaker Resellers Get So Many Shoes

1. Limited Supply and High Demand

Limited releases create a sense of urgency among sneaker enthusiasts. Resellers capitalize on this by buying as many pairs as possible.

They know that scarcity drives up demand, and demand drives up prices. By focusing on limited-edition releases, resellers can quickly turn a profit.

They often use social media to gauge the most profitable releases, allowing them to plan their purchases.

2. Online Purchasing

The internet has revolutionized how we shop, and sneaker reselling is no exception. Resellers often scour multiple online stores to find the best deals.

They also take advantage of pre-sales and exclusive online releases. By being quick and efficient, they can purchase various pairs before the average consumer even has a chance.

Online shopping also allows them to buy from international stores, expanding their range and increasing their chances of getting rare pairs.

3. Sneaker Bots

Technology plays a significant role in modern sneaker reselling. Many resellers use sneaker bots, automated software that can make purchases faster than any human.

These bots can fill out forms, add items to carts, and complete transactions in seconds. While controversial, they give resellers a distinct advantage.

By using bots, resellers can secure multiple pairs from online stores before they sell out, making this method one of the most effective for acquiring large quantities of sneakers.

4. Raffles and Collaborations

Raffles and collaborations are gold mines for sneaker resellers. Brands often collaborate with celebrities or other companies to create limited-edition sneakers.

These collaborations generate immense hype, making the shoes highly sought after. Resellers enter multiple raffles to increase their chances of winning.

Some even join friends and family to enter as many raffles as possible.

Winning a raffle often means securing a pair of sneakers at retail price, which can be resold for a significant markup. Collaborations offer a similar advantage.

Resellers can plan their purchasing strategy well in advance by staying updated on upcoming collaborations. In both cases, the key is to be proactive and organized.

5. Connections and Relationships

Building strong connections and relationships is crucial for sneaker resellers. Networking with store employees, managers, and even other resellers can provide valuable insider information.

These connections can tip you about upcoming releases, restocks, and backdoor opportunities.

Some resellers have been known to build relationships with employees who can set aside highly sought-after pairs before they hit the shelves.

This method is not without its ethical questions, but it’s a common practice in the reselling world. The bottom line is that the more connections you have, the better your chances of getting your hands on coveted sneakers.

6. Camping and Queuing

Camping and queuing outside stores before a big release is an old but effective method.

Resellers often camp out overnight, or even for several days, to be among the first in line when a new sneaker drops.

This strategy requires dedication and a significant time investment, but the payoff can be huge. Being first in line ensures you get your desired size and model, which you can resell at a higher price.

Some resellers even hire people to stand in line for them, maximizing the number of pairs they can acquire.

It’s a tough grind, but it’s a reliable way to secure inventory for those willing to put in the effort.

7. Backdoor Drops

Backdoor drops are a somewhat controversial method used by some sneaker resellers. This involves acquiring sneakers through unofficial channels before they are publicly released.

Resellers with inside connections can sometimes purchase highly coveted pairs before they hit the market.

These transactions are often done discreetly and can involve a premium price. However, the cost is usually justified by the high resale value of the sneakers.

It’s a risky strategy that can raise ethical questions, but it’s undeniably effective for those with the right connections.

8. Other Methods

In the sneaker game, creativity pays off. Some resellers explore unconventional avenues to get their hands on rare kicks.

For instance, they might participate in international sneaker events or trade shows. These platforms often offer exclusive releases that aren’t available elsewhere.

Another method is leveraging social media platforms to connect with individual sellers or small boutiques.

By doing so, resellers can negotiate deals directly, bypassing mainstream retail channels.

Lastly, some resellers even hire personal shoppers who specialize in sourcing rare or limited-edition sneakers.

These methods may require more effort but often yield unique and valuable findings.

Strategies for Getting More Shoes

How Do Sneaker Resellers Get So Many Shoes

If you’re serious about sneaker reselling, you need a strategy. Simply buying any pair that catches your eye won’t cut it.

You have to be intelligent, focused, and always looking for opportunities. This section will explore some practical strategies to help you acquire more shoes for reselling.

Focus on High-Demand Releases

One of the best strategies is to focus on high-demand releases. These are the sneakers that people are talking about, the ones that sell out within minutes.

Concentrating on these releases increases your chances of acquiring sneakers that will fetch a high resale price.

Monitor sneaker blogs, forums, and social media channels to stay updated on upcoming releases. Mark your calendar and set reminders so you don’t miss out. The key is to be proactive and well-informed.

Be Prepared to Pay a Premium

Sneaker reselling is not a cheap venture. You’ll often have to pay a premium to get your hands on high-demand or limited-edition sneakers. But consider this an investment.

The higher the initial cost, the higher the potential resale value. It’s crucial to have a budget and stick to it, but also be prepared to stretch it for the right opportunity.

Remember that the goal is to buy low and sell high, but sometimes, you must invest more upfront to reap greater rewards later.

Use Multiple Devices and Accounts

Consider using multiple devices and accounts to maximize your chances of snagging those coveted sneakers. This strategy broadens your reach and increases your odds.

Think about it: if you only use one device, you put all your eggs in one basket. Spread your chances by logging in from devices like your phone, tablet, and laptop.

Create multiple accounts on sneaker retail websites to bypass one-per-customer restrictions. But remember, always play by the rules to avoid getting banned.

Use Sneaker Bots (ethically)

Let’s face it: the sneaker game has evolved, and so should you. Sneaker bots can give you an edge, but using them ethically is crucial.

These bots automate purchasing, letting you secure multiple pairs in seconds. However, they’re often frowned upon by the sneaker community and can violate terms of service.

If you decide to use them, ensure you’re not hoarding all the stock and leaving none for genuine fans. Balance is critical here.

Enter Raffles and Collaborations

Don’t underestimate the power of raffles and collaborations. These events often offer exclusive or limited-edition sneakers that can fetch a high resale price.

Make it a habit to enter as many raffles as you can. Collaborations between brands, artists, or influencers are goldmines for unique, high-demand sneakers.

Monitor social media and subscribe to newsletters to stay in the loop. You never know when you’ll hit the jackpot.

Network with Other Resellers

Networking is a game-changer in the sneaker reselling business. Connect with other resellers to share tips and strategies and even collaborate on purchases.

A strong network can give you insider information on upcoming releases, helping you plan your strategy.

Attend sneaker events, join online forums, and engage in social media groups dedicated to sneaker reselling.

The more you put yourself out there, the more you’ll learn and grow in this competitive market.

Tips for Reselling Sneakers Successfully

How Do Sneaker Resellers Get So Many Shoes

1. Do Your Research

Knowledge is power in the sneaker reselling game. Stay updated on upcoming releases by following sneaker blogs, brand websites, and social media channels.

Know the market trends and what’s in demand. Familiarize yourself with the retail prices, resale values, and the brands that are currently hot.

Use tools like StockX to gauge market value. The more you know, the better your chances of making profitable choices. So, invest time in research; it pays off.

2. Build a Reputation

Trust is a currency you can’t ignore. Start small and focus on customer satisfaction. Deliver what you promise and exceed expectations when possible.

Use social media to showcase your inventory and share customer testimonials. Positive reviews can be your best marketing tool.

As your reputation grows, so will your customer base. A strong reputation attracts more buyers and opens doors to valuable industry connections.

3. Price Your Shoes Competitively

Pricing is a delicate art. Set your prices too high, and you risk alienating potential buyers. Go too low, and you undercut your profits.

Use market research to find a sweet spot. Keep an eye on your competitors and adjust your prices accordingly. Offer bundle deals or loyalty discounts to entice repeat business.

Remember, the goal is to profit while providing value to your customers. Striking the right balance is vital to long-term success.

4. Take High-Quality Photos

Capturing high-quality photos is more than just a vanity metric; it’s necessary for the sneaker reselling business.

Clear, well-lit images showcase the product’s details, making it easier for potential buyers to assess the shoe’s condition.

Use a professional camera if possible, but smartphones offer decent camera capabilities.

Consider using a neutral background to make the sneakers stand out. Employ different angles to capture the shoe’s unique features and details.

Remember, your photos are essentially your sales pitch. They need to be compelling enough to convert interest into sales.

Investing time in taking high-quality photos can significantly elevate your reselling game.

5. Ship Your Shoes Quickly and Safely

Once a sale is made, the next crucial step is shipping your sneakers. Speed and safety are of the essence here.

Use sturdy, well-cushioned boxes to ensure the shoes arrive in pristine condition.

Opt for reliable shipping services with tracking options so you and the buyer can monitor the package’s journey.

Always ship promptly; delays can lead to negative reviews, harming your reputation in the long run.

Include a thank-you note or a small freebie as a personal touch, which can go a long way in building customer loyalty.

Where Do Sneaker Stores Get Their Sneakers from

So, you’re curious about where sneaker stores get their sneakers from? Here are some places they usually source their inventory from:

1: Wholesalers online: The most common place sneaker stores get their sneakers are from wholesalers online.

There are a lot of wholesalers in Hong Kong and China, such as HKTDC, where most sneaker stores source their inventory.

2: Other places to source for sneaker store inventory in bulk quantities: If you’re looking to source stock for your sneaker store, there are other places you can look into.

For example, you can check out trade shows, liquidation sales, and even auctions.

3: Directly from brands: If you’re a well-established sneaker store, you might be able to work now with brands to get their latest releases.

However, this is usually only possible if you have experience in the business and have built a good reputation.

4: Other retailers: Some sneaker stores might also buy inventory from other retailers, especially if they’re looking for rare or hard-to-find sneakers.

It’s worth noting that the sneaker retail business is already a competitive market with many customized sneaker designs for walkers, runners, bikers, and hikers.

So, finding ways to stand out from the competition is essential, such as maintaining active social media accounts, showing off the latest inventory, or displaying high-quality photographs of stylish customers wearing the store’s shoes.

How Much Does the Average Sneaker Reseller Make?

The amount of money an average sneaker reseller makes varies depending on several factors, such as the ability to buy inventory at a low price, resell sneakers at a higher markup, the volume of sales made, and the overhead costs.

According to a report by ZipRecruiter, as of September 15, 2023, the average hourly pay for a reseller in the United States is $32.44.

But, some sneaker resellers can make much more than that. For example, a sneaker reseller named JV claims to make $10,000 a month flipping sneakers.

The resale value of sneakers also varies depending on the model, with some models having a higher resale value than others.

Some resellers use bots to buy many pairs of sneakers, which can increase their profits.

In summary, the amount of money an average sneaker reseller makes depends on several factors, and it can range from a few dollars to thousands of dollars per month.

Do Sneaker Resellers Make a Lot of Money?

Yes, sneaker resellers can make a lot of money.

By understanding the market, being able to find rare and limited-edition sneakers at low prices, and then reselling them for a profit is a lucrative business model.

Resellers often use platforms such as eBay or other online stores to source their inventory at below-retail costs.

They are also constantly on the lookout for new releases that could potentially be profitable investments.

In some cases, resellers have been known to earn thousands of dollars from just one sale of an expensive pair of sneakers.

Why are Sneakers Reselling for So Much?

The recent surge in the reselling of sneakers is due to a combination of factors, including limited releases, hype, and collaborations between brands.

Limited releases create scarcity and raise demand for certain shoes as people will pay more for them if it’s their only chance to get them.

This high-demand environment also creates an atmosphere where certain sneaker models become collectible items.

Hype from celebrity endorsements or influencers can have a significant impact on how much some sneakers are resold, driving prices up even further.


The sneaker reselling market is both lucrative and competitive. Success hinges on various factors, from sourcing limited-edition releases to employing innovative online strategies.

But beyond that, the devil is in the details. High-quality photos can make your listings more appealing, while quick, safe shipping can earn repeat customers.

Both are integral to building a reputable reselling business. So, whether you’re a seasoned reseller or a newbie looking to break into the market, remember that every step counts.

Focusing on these finer points allows you to set yourself apart in a crowded marketplace and carve out a successful niche.

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By The Sagor ChicChronicles

Hi, I'm Sagar. I am on this website working as a writer. And I share various fashion and shoe tips for men. I hope you enjoy reading my blog. Thank you.

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